Make It on Mobile was a campaign designed to promote Adobe’s young mobile apps. I created a modular identity for it, which was meant to show off the breadth of work that could be created with the apps.
I also provided creative direction for the two-year program. It started with a workshop for 16 influential, young artists at the Cooper Hewitt Design Museum. That was followed by a social media and educational campaign. We worked with a new set of artists during the second year.
I worked with the artists to dramatically raise awareness of the apps and create a multitude of fantastic artwork used for Adobe’s communications along the way.